The story of a 6-month struggle after the suspension of Tada, “We must survive somehow!”
Tada, a mobile riding platform which has been called the Uber of Korea has been growing exponentially. It was on a roll with its first 1 million users within nine months of its release, but was embroiled in a legal battle due to the opposition from the taxi industry.
Amid heated controversy on the day of the poorly executed first trial with a ‘not guilty’ judgment, all team members gather together to celebrate with a “paper cup wine party.” But just 14 days after, the Anti-Tada law has been passed. Will they be able to revive Tada through this worst crisis?
Korea’s first documentary film about a ‘start-up’ will be released through the story of the mobile platform Tada.